SAN ANTONIO (Jan. 16, 2025) – The San Antonio Spurs will host two special activations in Paris during The NBA Paris Games 2025 presented by Tissot: the Spurs Pop-Up Shop operated by Fanatics and Maison Spurs at NBA House. These spaces are designed to connect with fans through exclusive merchandise, immersive experiences and celebrations of Spurs history and culture.
Spurs Pop-Up Shop
Located at 20 Rue des Francs Bourgeois in the fashionable Marais shopping district in the 4th arrondissement, the Spurs Pop-Up Shop will feature:
- Exclusive Merchandise: T-shirts, hats and jerseys for Victor Wembanyama, Chris Paul and other Spurs players, as well as classic Mitchell & Ness jerseys for Spurs legends like Tony Parker, Manu Ginobili and Tim Duncan.
- Interactive Experiences: A jersey gallery and fitting rooms styled like Parisian locker rooms, complete with photo opportunities.
- Fan Giveaways: The first 50 fans to check in daily will receive a Spurs in Paris tote bag and a chance to win a Spurs jersey of their choice.
- Appearances: Spurs player and alumni appearances throughout the week
The shop will operate from Tuesday, Jan. 21, to Saturday, Jan. 25, and is just a 15-minute walk (1.1km) from the NBA House. Operating hours will be 10 a.m. to 7 p.m. daily.
Maison Spurs at NBA House
As part of the NBA House at Le Carreau du Temple, Maison Spurs will offer fans a Parisian-themed journey through Spurs history and culture, featuring:
- Three interconnected rooms with unique themes celebrating Spurs culture.
- Complimentary signature pastries from renowned Parisian patisseries Cyril Lignac & Pierre Hermé.
- Daily giveaways, including “Maison Spurs” coffee mugs for the first 50 check-ins.
NBA House, a free fan event, will run from Wednesday, Jan. 22, to Saturday, Jan. 25, with basketball-themed activities, appearances by NBA legends and interactive experiences for all ages. Maison Spurs will be open during NBA House hours on Wednesday, Jan. 22 from 4 p.m. to 8 p.m. and from Thursday, Jan. 23 through Saturday, Jan. 25 from 12 p.m. to 8 p.m. For more information about these activations, visit Spurs.com/Paris.
“We are excited to bring these unique experiences to Paris and connect with our fans in meaningful ways,” said Becky Kimbro, SVP Brand Engagement at Spurs Sports & Entertainment. “Maison Spurs and the Spurs Pop-Up Shop reflect our commitment to creating memorable moments for our fans, wherever they are, while celebrating the game of basketball and the Spurs global legacy.”
The San Antonio Spurs participation in The NBA Paris Games 2025 presented by Tissot highlights the organization’s commitment to connecting with fans globally and demonstrating its core values. By hosting activations and forming partnerships in Paris, the Spurs aim to build meaningful relationships, highlight their culture and invest in initiatives that deliver long-term benefits to the community. This effort reflects the team’s focus on fostering connections and showcasing the unifying power of sports.
About Spurs Sports & Entertainment
Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and several first-class venues in South Texas – all supported by a staff of more than 1,000 full and part-time employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League), and San Antonio FC (USL), as well as manages the day-to-day operations of the Frost Bank Center, The Rock at La Cantera, Toyota Field and Ricos STAR Soccer Complex. The SS&E investor group is led by Managing Partner Peter J. Holt.
