SAN ANTONIO (Jan. 31, 2025) – The San Antonio Spurs today announced a new partnership with Live Oak Vodka. This partnership brings together two local South Texas brands and will result in a new Live Oak bar opening in Frost Bank Center in Spring 2025.
The new bar will be located in Section 206 on the balcony level of the arena and will be open for all Spurs home games and arena events. In addition to being served at their branded bar, Live Oak product and specialty cocktails will be featured throughout various arena bars for fans to enjoy. A commemorative co-branded Spurs x Live Oak keepsake bottle will be launched in local retailers later this year.
“We are incredibly excited about this partnership with the San Antonio Spurs. This collaboration is a natural fit, uniting two brands with deep commitment to South Texas,” said Kenneth Bethune, Managing Partner at Live Oak Vodka. “We look forward to sharing our Texas-made vodka with Spurs fans across the city and beyond.”
Live Oak Vodka is produced by Coastal Bend Distilling Co., which was founded in Beeville, Texas in 2019. The company will be moving its headquarters to San Antonio this year as it strengthens its presence in the Texas Coastal Bend and San Antonio. The Coastal Bend team behind Live Oak believes in building a respected spirit brand that stands out and supports their beloved community.
“It’s always an honor to support a locally grown business in their pursuit of expansion and success, and Live Oak is an incredible example of how to maximize growth while maintaining your dedication to quality and customer care,” said Frank Miceli, Chief Commercial Officer at Spurs Sports & Entertainment. “We look forward to sharing a bright future and strong partnership with this exciting brand on the rise.”
About Live Oak Vodka
Live Oak Vodka captures the essence of South Texas in every bottle. Handcrafted at Coastal Bend Distilling Co. in Beeville, Texas, this premium vodka is inspired by the region’s iconic live oak trees and the land on which they grow. Founded in 2018 by San Antonio native Kenneth Bethune, Live Oak Vodka uses high-quality ingredients and a meticulous distilling process to produce an award-winning spirit with an exceptionally smooth, clean taste that is an authentic flavor of Texas.
About Spurs Sports & Entertainment
Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and several first-class venues in South Texas – all supported by a staff of more than 1,000 full and part-time employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League), and San Antonio FC (USL), as well as manages the day-to-day operations of the Frost Bank Center, The Rock at La Cantera, Toyota Field and Ricos STAR Soccer Complex. The SS&E investor group is led by Managing Partner Peter J. Holt.
